There's a way to market, to sell, and to get your name out there better than what you're currently doing!
This is something that we've been doing in the office, and we've seen that it actually gets results. What I'm talking about is writing to people directly.
Now it can be done right or it can be done wrong. And that's something that you can speak to me about or work out as you do it. When you write to people about what you do in an Instagram direct message, on a LinkedIn message or you reach out to them directly via a connection, it takes more effort on your part to now write to each person and have a one on one conversation with every person.
But even if you reach out to 10 new people a day and nine of them don't answer and one does, that one person will have a connection and loyalty to you that you'll see will actually benefit long term because there's a specialized connection that forms.
There's a lot of fear around reaching out directly... "Should I do it?"... "I don't want to bother". You don't have to be a bother! Don't write a huge essay, write one or two sentences eg. "If you have the time, I'd love to chat to you about our (product/service). I think it can help you in..."
You'll see you'll get a few people interested and it will turn into clients for you. Try it out! Don't be worried about reaching out to people. If your service helps them, they'll appreciate it because you're helping them.
So write to people directly. It definitely helps and works.
Gal Ezra,
Managing Director,
Empower Funding