The more I'm learning about this, the more I see how important this is. What is it that I'm talking about? Follow up. When you follow up on people, you get results. The people that don't follow up, lose so much potential business simply from not following up enough.
Most people follow up way too little. So let me take it to the extreme for a second, you should follow up until you get a very solid "no". Until you get a very solid "no", keep following up. It doesn't mean be annoying. It doesn't mean to sit too much on the person.
It means that you can give them a break, give them a month, two months, and then follow up again. Keep a finger on the pulse of what's going on with that person. See if it's appropriate. You can feel out whether it's appropriate to follow up now, or in six months, or maybe your follow up is a year later.
Don't lose that client. Have a system, and if you want to find out what system I use, get in touch with me. Have a system that will essentially give you the ability to track your clients so that you can follow up with them and make sure that they don't fall through the cracks. If they say that right now it's not a good time, don't give up yet. They didn't say no, keep going until they say "look, don't talk to me anymore". Okay, then you go on to the next client.
Continuously follow up with more and more and more clients. The power of follow up will increase your sales tremendously, will get you more business, and people that are interested in you will actually appreciate it when you follow up with them. So follow up. And I hope that it gets you good results.
Gal Ezra,
Managing Director,
Empower Funding