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  • Writer's pictureEmpower Funding

The Secret To Making The Sale - As I Learn With Gal Ezra

I was helping someone today giving them a bit of coaching and it was in regards to sales. They were doing all kinds of therapy like massage and chiropractic.

They asked me, "I have a problem with my sales... I tell people what I do and I give them all the answers and then they don't buy from me. What do I do?"

What I told him is that when you are presenting your product you can't give the solution right away.

Because when you give the solution right away, it's actually valueless. People feel like they already know. So why do they need it? It's kind of like if you knew what was going to happen with a series you were watching... why would you watch it?

Have you ever noticed that something that's simple, seems unimportant? People want it to be complicated, big and serious and many steps, and then it's valuable.

So what do you do with simple solutions? Like chiropractic? What do you do to present that in a way that people still want it?

Even though it's a simple solution to a hard problem, you don't give the full solution in the consultation. The guy was in the consultation telling them what he would do, how you would do it, how it works, and why it works, and how easy it's going to be. And people were, "I don't know, I don't really want it".

As opposed to if you said, "Listen, I guarantee my results. I know I'll help you. This is what it costs. But I can't tell you how. You just need to experience it. I'll give you all the information about it. But I can't tell you how I do it. Because it's like love. I can't explain what love is, you have to feel love. You have to feel my special therapy, but I guarantee my results". "Hmm, okay, I'm interested. Tell me more". Then they'll buy.

So what's my message? My message is that there's something to know about sales. Many people get it wrong because the salesperson talks and talks, gives all the solutions and the person doesn't buy.

If you want to find out more about that. "The Fundamentals" is my new webinar program. And one of the sections is called "Making A Knight", like a knight in shining armor. How do you become a knight for your organization? Even if you're a one-man show? How do you become a knight in your relationship? How do you become a knight with your friends? How do you become a knight with sales? That's what you will learn.

Find out by going to and you will find out how to become a knight and an expert with sales.

Gal Ezra,

Managing Director,

Empower Funding



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